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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising - Softcover

Rowles, Daniel

 
9780749469382: Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Softcover
ISBN 10: 0749469382 ISBN 13: 9780749469382
Verlag: Kogan Page, 2013

Inhaltsangabe

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy.
Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

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Über die Autorin bzw. den Autor


Daniel Rowles has worked in digital marketing on both the client and agency sides. He is currently a Course Director for the Chartered Institute of Marketing (CIM) and trains on behalf of Econsultancy. He is also a lecturer for Imperial College London. He has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company, TargetInternet.com, helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.

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Verlag
Kogan Page
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0749469382
ISBN 13 
9780749469382
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
280
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar