Internal Communications: A Manual for Practitioners (PR In Practice) - Softcover

Buch 16 von 18: PR In Practice

FitzPatrick, Liam; Valskov, Klavs

 
9780749469320: Internal Communications: A Manual for Practitioners (PR In Practice)
Softcover
ISBN 10: 0749469323 ISBN 13: 9780749469320
Verlag: Kogan Page, 2014

Inhaltsangabe

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.

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Über die Autorinnen und Autoren

Liam FitzPatrick, based in Hertfordshire, UK, is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities. He is also the co-author of Internal Communications, also published by Kogan Page.

Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing, and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs Valskov was the award-winning Global Director of Communication in Maersk Line managing a team around the world working on public relations, crises, internal communications, social media and customer campaigns. Klavs is part of the Advisory Board at the Institute of Business Communication at Copenhagen Business School. He holds a double MA in Communication and Business Studies.

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Verlag
Kogan Page
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0749469323
ISBN 13 
9780749469320
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781398696143: Internal Communications: A Manual for Practitioners (PR In Practice)

Vorgestellte Ausgabe

ISBN 10:  1398696145 ISBN 13:  9781398696143
Verlag: Kogan Page, 2021
Hardcover