Teaching Visual Literacy: Using Comic Books, Graphic Novels, Anime, Cartoons, and More to Develop Comprehension and Thinking Skills: How to Increase Purchase Decisions at the Point of Sale - Hardcover

Ståhlberg, Markus; Maila, Ville

 
9780749464714: Teaching Visual Literacy: Using Comic Books, Graphic Novels, Anime, Cartoons, and More to Develop Comprehension and Thinking Skills: How to Increase Purchase Decisions at the Point of Sale
Hardcover
ISBN 10: 0749464712 ISBN 13: 9780749464714
Verlag: Kogan Page, 2012

Inhaltsangabe

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

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Über die Autorinnen und Autoren

Markus Stahlberg is the CEO of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

Ville Maila is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

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Verlag
Kogan Page
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0749464712
ISBN 13 
9780749464714
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
296
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780749457020: Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Vorgestellte Ausgabe

ISBN 10:  0749457023 ISBN 13:  9780749457020
Verlag: Kogan Page Ltd, 2010
Hardcover