Verwandte Artikel zu Bold: How to Be Brave in Business and Win

Bold: How to Be Brave in Business and Win - Softcover

Smith, Shaun; Milligan, Andy

 
9780749463441: Bold: How to Be Brave in Business and Win
Softcover
ISBN 10: 0749463449 ISBN 13: 9780749463441
Verlag: Kogan Page Ltd, 2011

Inhaltsangabe

WINNER: CMI Management Book of the Year Awards 2012 - E-book Category

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

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Über die Autorin bzw. den Autor

Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask the Expert programme and is the co-author of On Purpose (published by Kogan Page).

Andy Milligan has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. He appears regularly in the media to comment on brand issues, is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page).

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0749463449
ISBN 13 
9780749463441
Einband
Taschenbuch
Anzahl der Seiten
317
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Verantwortliche Person
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