Walmart: Key Insights and Practical Lessons from the World's Largest Retailer - Softcover

Roberts, Bryan; Berg, Natalie

 
9780749462734: Walmart: Key Insights and Practical Lessons from the World's Largest Retailer
Softcover
ISBN 10: 0749462736 ISBN 13: 9780749462734
Verlag: Kogan Page Ltd, 2012

Inhaltsangabe

Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more.

In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.

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Über die Autorin bzw. den Autor

Natalie Berg, Global Research Director at Planet Retail, has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. A regular retail commentator for UK and global media, her main expertise lies in areas such as private label, merchandising, pricing and shopper-centricity.

Bryan Roberts has spent over ten years as a Walmart analyst and has gained a great understanding of Walmart's strategies, objectives and achievements. An expert in retail research and insights and a frequent commentator on retail issues for the global media, Bryan also lectures in retail management as a Visiting Fellow at the University of Surrey. Bryan is Director of Retail Insights at Kantar Retail.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0749462736
ISBN 13 
9780749462734
Einband
Taschenbuch
Anzahl der Seiten
230
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar