Develop Your Marketing Skills (Creating Success) - Softcover

Inhaltsangabe

<div><div><div>The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. <i>Develop your Marketing Skills</i> addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations.&#160;<br><br>Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios.<i>&#160;</i>The authors show how to improve customer satisfaction and highlight timely issues such as sustainability.&#160;&#160;<br><br>With clear diagrams, chapter summaries and suggested activities,&#160;this book&#160;offers a comprehensive introduction to the marketing field.&#160;<br><br>Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.</div></div></div>

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