Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers - Softcover

Wootton, Simon; Horne, Terry

 
9780749460778: Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers
Softcover
ISBN 10: 0749460776 ISBN 13: 9780749460778
Verlag: Kogan Page, 2010

Inhaltsangabe

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:

gain a deeper understanding of your market;

forecast where your organization is heading;

think critically about proposals;

write an effective strategic plan

Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.

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Über die Autorinnen und Autoren

Simon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service and now Associate Director of Commissioning at NHS Manchester.

Terry Horne is Director of Change Management at Lancashire Business School.

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Verlag
Kogan Page
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0749460776
ISBN 13 
9780749460778
Einband
Tapa blanda
Auflage
3
Anzahl der Seiten
162
Kontakt zum Hersteller
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Verantwortliche Person
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