Develop Your Pr Skills (Sunday Times Creating Success) - Softcover

Richardson, Neil

 
9780749459703: Develop Your Pr Skills (Sunday Times Creating Success)
Softcover
ISBN 10: 0749459700 ISBN 13: 9780749459703
Verlag: Kogan Page, 2010

Inhaltsangabe

Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios.
It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.

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Über die Autorin bzw. den Autor

Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills, A Quick Start Guide to Social Media Marketing & Customer-Centric Marketing (all published by Kogan Page).

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Verlag
Kogan Page
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0749459700
ISBN 13 
9780749459703
Einband
Taschenbuch
Anzahl der Seiten
176
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780749460457: Develop Your PR Skills (Creating Success)

Vorgestellte Ausgabe

ISBN 10:  0749460458 ISBN 13:  9780749460457
Verlag: Kogan Page Ltd, 2010
Softcover