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About Face: The Secrets of Emotionally Effective Advertising - Hardcover

Hill, Dan

 
9780749457570: About Face: The Secrets of Emotionally Effective Advertising
Hardcover
ISBN 10: 0749457570 ISBN 13: 9780749457570
Verlag: Kogan Page Ltd, 2010

Inhaltsangabe

Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message.

About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability.

Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

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Über die Autorinnen und Autoren

Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding. He is the founder and president of Sensory Logic-a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of the best-selling Emotionomics, also published by Kogan page.

Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding as an aid in measuring people's decision-making process for consumer insight testing. He is the founder and president of Sensory Logic - a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of the best-selling Emotionomics, published by Kogan Page.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0749457570
ISBN 13 
9780749457570
Einband
Gebundene Ausgabe
Anzahl der Seiten
196
Kontakt zum Hersteller
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Verantwortliche Person
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