Verwandte Artikel zu Public Relations Strategy (PR In Practice)

Public Relations Strategy (PR In Practice) - Softcover

Buch 9 von 18: PR In Practice

OLIVER, Sandra

 
9780749456405: Public Relations Strategy (PR In Practice)
Softcover
ISBN 10: 074945640X ISBN 13: 9780749456405
Verlag: Kogan Page, 2009

Inhaltsangabe

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics:

- PR as strategic and issues management

- the governance role of PR within organizations

- attaining and maintaining reputation

- internal communication as PR strategy

- online/offline media relations

- research matters: exploration and evidence

- managing ethics and evaluation in PR programming

Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

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Über die Autorin bzw. den Autor

Dr Sandra Oliver, PhD, FCIPR (Hon), FRSA, is currently Emeritus Professor at Thames Valley University, London, UK (TVU), where she is involved in a professional doctorate scheme, supervises PR doctoral candidates and mentors CIPR/IPRA members. She is author of the two previous editions of Public Relations Strategy, and Corporate Communication: Principles, Techniques and Strategies (all Kogan Page), and she also edited the Handbook of Corporate Communication and Public Relations (Routledge).

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Verlag
Kogan Page
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
074945640X
ISBN 13 
9780749456405
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar