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How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands - Softcover

LINCOLN, Keith

 
9780749455941: How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands
Softcover
ISBN 10: 0749455942 ISBN 13: 9780749455941
Verlag: Kogan Page, 2009

Inhaltsangabe

Who are the world's best retail brands? Is there a formula for success you can learn from?

How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business.

By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads.

Featured case studies: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P&G; Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara.

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Über die Autorin bzw. den Autor

Keith Lincoln has worked in international communications and branding for nearly thirty years. He is an author, keynote speaker and business advisor to leading international companies, and a visiting lecturer at INSEAD Business School and London Business School. He can be reached at klincoln.retailization@gmail.com. Lars Thomassen has worked in advertising for over 30 years, most recently at BBDO, where he was involved in the development of many major global brands. He is now CEO of Walls, a leading international property developer.

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Verlag
Kogan Page
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0749455942
ISBN 13 
9780749455941
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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