Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment – including blogs, wikis, RSS, social networking, and SEO – and shows readers how to structure digital public relations campaigns.
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Robert Brown was formerly head of PR at McCann Erickson. He is currently Managing Director of Stainforth PR, now part of the TBWA Group, where his clients include Nissan and Kellogg’s. He is Visiting Professor in PR at Manchester Metropolitan University in the UK.Review:
"[C]overs more than social networks and delivers a few wake up calls for PR practitioners, particularly those rooted in traditional communications." - Marketing
Public relations practitioners and students.
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