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Commonsense Direct and Digital Marketing: An Evidence-Based Approach for Coaches, Leaders and Individuals - Hardcover

Linder-Pelz, Susie

 
9780749454524: Commonsense Direct and Digital Marketing: An Evidence-Based Approach for Coaches, Leaders and Individuals
Hardcover
ISBN 10: 0749454520 ISBN 13: 9780749454524
Verlag: Kogan Page, 2010

Inhaltsangabe

Neuro-linguistic programming (NLP) has become a common approach in the coaching industry, but many are still skeptical about it being a substantive and coherent methodology.

This book is the first to look at NLP coaching as an evidence-based discipline. Susie Linder-Pelz describes how NLP coaching works, using examples and case studies to highlight what distinguishes it from other coaching approaches. She briefs readers on the theoretical underpinnings of NLP, and she explains which aspects of NLP can be backed with evidence and which aspects are not yet substantiated. A set of research questions helps coaches understand when and how to use NLP.

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Über die Autorin bzw. den Autor

Dr. Susie Linder-Pelz was an academic behavioral scientist in health before developing a successful coaching practice grounded in NLP, Neuro-Semantics, and cognitive behavior psychology.

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Verlag
Kogan Page
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0749454520
ISBN 13 
9780749454524
Einband
Gebundene Ausgabe
Anzahl der Seiten
250
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
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Deutschland