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"if you want to get ahead get a good strategy or idea. if you want to stay ahead then protect that innovation and make sure it stays yours." the bookseller, 14 march 2008
Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way in which these points of difference are created and commercialised is changing. The difficulty for most organisations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model.
The Innovation Handbook is designed as a practical guide to the effective management of ideas and knowledge for leaders of organisations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it will discuss how best to combine an open search for potential winners with a process that captures their full value.
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Versand:
EUR 5,77
Von Vereinigtes Königreich nach USA
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002922848
Anzahl: 2 verfügbar
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Hardcover. Zustand: Very Good. The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge: How to Develop, Manage and Protect Your Most Profitable Ideas This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780749453183
Anzahl: 2 verfügbar