The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas - Hardcover

 
9780749453183: The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas

Inhaltsangabe

<div><i>The Innovation Handbook</i> provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how best to combine an open search for winning ideas with a process that captures their full value.&#160; Included are advertisements from universities, science parks fostering innovation and a number of specialist companies dealing with intellectual property management.</div>

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Über die Autorin bzw. den Autor

<div><b><B>Adam Jolly</B></b> is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of Kogan Page titles, including <i>The Growing Business Handbook</i> and <i>The Handbook of European Intellectual Property Management</i>.</div>

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