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Inhaltsangabe
Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.
In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.
This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.
The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.
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Über die Autorinnen und Autoren
Lyn Smith has worked as a professional communicator for over 30 years, starting out in film publicity, later moving on to internal communication in a commercial organization, and copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations, setting up her own public relations consultancy. She has worked in all sectors, including a wide range of not-for-profit organizations.
Pamela Mounter is a senior corporate communication consultant. She has written about internal communication for both academic and general publications and won a top paper award from the International Association of Business Communicators for her work with BP in this area. She is a member of the Thames Valley University advisory committee for its MSc in Corporate Communication and a committee member of the Chartered Institute of Public Relations' International Group.
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Effective Internal Communication: Volume 2 (PR In Practice)
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Effective Internal Communication (PR In Practice)
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. wbb0025035465
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Effective Internal Communication: Volume 2 (PR In Practice)
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Paperback. Zustand: Very Good. Effective Internal Communication: Volume 2 (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780749452650
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Effective Internal Communication (PR In Practice)
Verlag:
Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10: 074945265X
ISBN 13: 9780749452650
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Paperback. Zustand: Very Good. Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability. In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life. This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change. The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005448238
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Effective Internal Communication
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Zustand: Muy bueno. : Este libro explora cómo se lleva a cabo la comunicación interna en diferentes sectores y en organizaciones de diversos tamaños y complejidad. Lleno de ejemplos prácticos y consejos útiles, el libro contiene numerosos estudios de casos tópicos que sirven para dar vida a la teoría y a menudo a cuestiones complejas. Esta segunda edición completamente actualizada examina una amplia gama de cuestiones relacionadas con la comunicación interna, incluyendo la gestión de la comunicación interna, la comunicación interna en todos los sectores, el marco legal, la medición de los resultados, los efectos de la tecnología y la gestión del cambio. EAN: 9780749452650 Tipo: Libros Categoría: Negocios y Economía Título: Effective Internal Communication Autor: Lyn Smith| Pamela Mounter Editorial: Kogan Page Idioma: en Páginas: 288 Formato: tapa blanda. Artikel-Nr. Happ-2024-11-21-392eea6e
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Effective Internal Communication
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. 2 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP89318371
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Effective Internal Communication
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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Paperback. Zustand: Brand New. 2nd edition. 274 pages. 9.00x6.00x0.75 inches. In Stock. Artikel-Nr. zk074945265X
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