Distribution Channels: Understanding and Managing Channels to Market - Hardcover

Dent, Julian

 
9780749452568: Distribution Channels: Understanding and Managing Channels to Market
Hardcover
ISBN 10: 0749452560 ISBN 13: 9780749452568
Verlag: Kogan Page Ltd, 2008

Inhaltsangabe

Distribution represents about 50% of the activities of almost every industry and is critical to a company’s success. Distribution is about more than logistics; it is about accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business model.

This book targets those who are involved in the marketing and distribution of products and services, whether they are working for a supplier, a customer, or another player. It provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market, and is especially relevant for those who are looking for guidance in addressing the commercial and financial aspects of their role. It is also relevant to those who are financially literate but new to the concerns of distribution.

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Über die Autorin bzw. den Autor

Julian Dent is Chairman of VIA International, a specialist routes-to-market consulting firm. He has over 25 years of experience in distribution throughout the world, specializing in channel strategy and implementation. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Subway and Zerox.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0749452560
ISBN 13 
9780749452568
Einband
Gebundene Ausgabe
Anzahl der Seiten
322
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780749462697: Distribution Channels: Understanding and Managing Channels to Market

Vorgestellte Ausgabe

ISBN 10:  0749462698 ISBN 13:  9780749462697
Verlag: Kogan Page Ltd, 2011
Softcover