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Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms.
This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
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Buchbeschreibung Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003336706
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Buchbeschreibung Zustand: Good. 4th. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP96887419
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Buchbeschreibung Zustand: Good. 4th. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP77695714
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Buchbeschreibung Paperback. Zustand: Very Good. Effective Writing Skills for Public Relations (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780749451097
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Buchbeschreibung Zustand: Good. Most items will be dispatched the same or the next working day. A few small stains. Ex library copy with usual stamps & stickers. Artikel-Nr. wbb0023273906
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Buchbeschreibung Zustand: VeryGood. Most items will be dispatched the same or the next working day. Artikel-Nr. wbb0020560358
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Buchbeschreibung Softcover. Zustand: Très bon. Légères traces d'usure sur la couverture. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2008. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-359-059
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