Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice) - Softcover

REGESTER, Michael

 
9780749451073: Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)
Softcover
ISBN 10: 0749451076 ISBN 13: 9780749451073
Verlag: Kogan Page, 2008

Inhaltsangabe

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

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Über die Autorin bzw. den Autor

Michael Regester and Judy Larkin draw on 30 years' experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy, Regester Larkin.

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Verlag
Kogan Page
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0749451076
ISBN 13 
9780749451073
Einband
Tapa blanda
Auflage
4
Anzahl der Seiten
264
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar