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Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients - Softcover

CHEVERTON, Peter

 
9780749450694: Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients
Softcover
ISBN 10: 074945069X ISBN 13: 9780749450694
Verlag: Kogan Page, 2008

Inhaltsangabe

<div><div> <p class="AICopy" style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify">Using specific, tailored examples and case studies from global financial services companies, <i>Key Account Management in Financial Services</i> provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.</p> <p class="AICopy" style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify">&#160;</p> <p class="AICopy" style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify">Compiled from original research and interviews, this book can be used as a &#8220;before, during, and after&#8221; guide to practical implementation.&#160; Contents include: defining key account management in financial services; the customer&#8217;s perspective; preparing for key account management; identifying key accounts; entry strategies; meeting the customer&#8217;s needs; keeping on track.</p></div></div>

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Über die Autorinnen und Autoren

<div><b>Peter Cheverton</b> is Director of Insight Marketing and People Ltd, and author of Key Account Management and Key Marketing Skills (both Kogan Page).&#160; <b>Bryan Foss</b> is director of www.FossInitiatives.com and an adviser to a portfolio of fast-growing international companies.&#160; <b>Tim Hughes</b> is a marketing consultant, mainly for financial services companies. He is a Senior Lecturer at Bristol Business School, UK.&#160; <b>Merlin Stone</b> is a leading authority on marketing and customer management and has published numerous books and articles on these subjects.</div>

Peter Cheverton is Director of Insight Marketing and People Ltd, and author of Key Account Management and Key Marketing Skills (both Kogan Page). Bryan Foss is director of www.FossInitiatives.com and an adviser to a portfolio of fast-growing international companies. Tim Hughes is a marketing consultant, mainly for financial services companies. He is a Senior Lecturer at Bristol Business School, UK. Merlin Stone is a leading authority on marketing and customer management and has published numerous books and articles on these subjects.

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Verlag
Kogan Page
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
074945069X
ISBN 13 
9780749450694
Einband
Taschenbuch
Anzahl der Seiten
344
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar