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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation (Pr in Practice) - Softcover

WATSON, Tom

 
9780749449797: Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation (Pr in Practice)
Softcover
ISBN 10: 0749449799 ISBN 13: 9780749449797
Verlag: Kogan Page, 2007

Inhaltsangabe

Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.

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Über die Autorin bzw. den Autor

Paul Noble is an independent trainer, consultant, academic, and non-executive director of a public relations consulting firm. Dr. Tom Watson teaches at The Media School at Bournemouth University in the UK. He was formerly Associate Professor & Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK&;s Public Relations Consultants Association from 2000-2002.

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Verlag
Kogan Page
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0749449799
ISBN 13 
9780749449797
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar