Verwandte Artikel zu Online Public Relations: A Practical Guide to Developing...
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) - Softcover
Inhaltsangabe
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
David Phillips is an online public relations pioneer. He has written three books about online PR, lectures at Gloucester University and Escola Superior de Comunicacao Social, Lisbon, Portugal and is also the Head of Digital consultancy at Publicasity. He is a Fellow of Chartered Institute of Public Relations and the Society of New Communications Resarch. Philip Young is a senior lecturer in public relations at the University of Sunderland, specialising in social media and media ethics. He is a lead researcher on the European Public Relations Education and Research Association's EuroBlog project and has run the Mediations weblog(http://publicsphere.typepad.com) since April 2004.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 46,57
EUR 11,56 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerSuchergebnisse für Online Public Relations: A Practical Guide to Developing...
Beispielbild für diese ISBN
PR in Practice: Online Public Relations: A Practical Guide to Developing an Online Strategy in the W
Anbieter: medimops, Berlin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M00749449683-V
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003702009
Anzahl: 4 verfügbar
Beispielbild für diese ISBN
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
Anbieter: Ammareal, Morangis, Frankreich
Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-208-564
Anzahl: 1 verfügbar
Foto des Verkäufers
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. wbb0025033134
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Online Public Relations: A Practical Guide to Developing An Online Strategy in the World of Social Media
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749449681. Artikel-Nr. 9083746
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
Anbieter: Goldstone Books, Llandybie, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Artikel-Nr. mon0004091808
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Online Public Relations: A Practical Guide to Developing An Online Strategy in the World of Social Media
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749449681. Artikel-Nr. 9713472
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 2 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 10752971-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 2 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4675974-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 2 Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 10752971-6
Anzahl: 1 verfügbar