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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) - Softcover
Inhaltsangabe
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
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Über die Autorin bzw. den Autor
David Phillips is an online public relations pioneer. He has written three books about online PR, lectures at Gloucester University and Escola Superior de Comunicacao Social, Lisbon, Portugal and is also the Head of Digital consultancy at Publicasity. He is a Fellow of Chartered Institute of Public Relations and the Society of New Communications Resarch. Philip Young is a senior lecturer in public relations at the University of Sunderland, specialising in social media and media ethics. He is a lead researcher on the European Public Relations Education and Research Association's EuroBlog project and has run the Mediations weblog(http://publicsphere.typepad.com) since April 2004.
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- VerlagKogan Page
- Erscheinungsdatum2009
- ISBN 10 0749449683
- ISBN 13 9780749449681
- EinbandTapa blanda
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten288
- Kontakt zum HerstellerNicht verfügbar
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Online Public Relations
Anbieter: Bookbot, Prague, Tschechien
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Softcover. Zustand: Fine. Online Public Relations provides a practical guide to public relations and theInternet. Endorsed and supported by the Chartered Institute of PublicRelations, the text covers up-to-date research and gives practical advice onevery aspect of successful online public relations. Artikel-Nr. 25985458-7ea4-4b6b-a777-88f6daadc89a
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003702009
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-208-564
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. wbb0025033134
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
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Paperback. Zustand: Very Good. Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780749449681
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Online Public Relations: A Practical Guide to Developing An Online Strategy in the World of Social Media
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749449681. Artikel-Nr. 9083746
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Online Public Relations: A Practical Guide to Developing An Online Strategy in the World of Social Media
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749449681. Artikel-Nr. 9713472
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Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. 2 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 10752971-6
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Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 2 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4675974-6
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2. Artikel-Nr. G0749449683I3N00
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