Working for Yourself: An Entrepreneur's Guide to the Basics - Softcover

Über die Autorinnen und Autoren

The late Godfrey Golzen was the author of several highly successful Kogan Page guides, specialising in business affairs. He also wrote regularly for the national press.

Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries.

Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 Kogan Page titles.

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Part One: Starting Your Own Business

1 How Well Prepared Are You?

Market research; Qualifications; Self-employment

and you; Chances of success

2 Self-Employment Alternatives

Part-time work; Tax advantages of part-time

employment; Planning and other permissions;

insurance; Assessing the market; Objectives;

Assessing yourself; Financial commitment;

Opportunities; Using an existing asset as a source

of income: accommodation; Freelancing; How

freelancers find work; Characteristics of freelance

work; Costing and pricing; Income tax and

freelance work; Franchising; Choosing a

franchise; Management buy-outs

3 Starting a Business

Sole trader; Partnerships; Private limited

companies; Registration of business names;

Limited company documents; Company

directors

4 Choosing Professional and Other Outside Advisers

Making the right choice; What questions do you

ask?; How much are advisers going to charge?;

A guide - not a crutch; Your bank manager;

Insurance; Other advisers and suppliers

5 Business Planning

Step 1: the business sector and your market; Step 2:

your product or service; Step 3: marketing and

sales; Step 4: running the business; Step 5:

management; Step 6: timing; Step 7: financial

aspects; Step 8: summary

6 Choosing Your Bank

Banking for the small business 84; Factors affecting

the selection 85

7 Different Sources of Capital

Debt finance

8 Presenting Your Case for Raising Capital

Existing business; New business

9 Budgeting and Cash-Flow Forecasting

Planning your cash requirements

10 Making the Most of Your Bank Accounts

Effective cash management; Overdraft vs business

loans; Additional bank accounts; Managing the

unexpected

Part Two: Running Your Own Business

11 Simple Accounting Systems and Their Uses

Two starting points; Keeping a cash book; More

elaborate systems; Electronic bookkeeping;

Trading and profit and loss account; The balance

sheet; What should you be looking for in your

records?

12 Invoicing and Credit Control

Sending out invoices and statements; Legal

actions 138; Bad debt precautions; Credit cards;

Checking incoming invoices and statements

13 VAT

14 Other Taxation

The main allowable business expenses; Stock

valuation; Computing taxable profit; Losses;

Self-assessment; Spare-time work; Partner-

ships; Corporation tax; Inheritance tax; Capital

gains tax; Appeals; Pay As You Earn (PAYE);

The black economy; The challenge to self-employed

status

15 Pensions and Health Insurance

State schemes; Stakeholder pensions; Tax

benefits; Using a broker; The new pensions

regime; Health insurance

16 Employing People

Nathan Donaldson, KSB Law

Recruitment; Performance management: the terms

of employment; Performance management: working

time; Performance management: conditions of

work; Terminations: unfair dismissal; Statutory

sick pay; Guidance leaflets on employment

17 Using IT to Run Your Office

E-commerce

18 Websites for Small Businesses

Michael Upshall

Do I really need a website?; The one-page website;

A larger website; Which website hosting company

to choose; Analysing your website; Website

security; It's all about marketing

19 Choosing Premises

Working from home; Choosing separate premises;

Leases; Meet your own requirements

20 Legal Basics

The Sale of Goods Act 1979; The Supply of Goods

and Services Act 1982; The Consumer Protection

Act 1987; Obligation to sell 229; Estimates and

quotations; Completion and delivery dates;

Trading associations; The Trade Descriptions Act

1968; The Data Protection Act; The Price Marking

Order 1991

21 Researching Your Market

Different types of research; Research objectives;

Carrying out desk research; Engaging in field

research; Using your market research findings

22 Costing, Pricing and Estimating

Determining your costs; Establishing your prices;

Preparing quotations

23 Marketing Your Work

Manufacturers; Dealing with large companies;

Shops and service industries; Freelance services;

Press advertising; Public relations; Direct mail

and direct response promotion; Marketing on the

internet

24 Is Foreign Trade Fun?

Where to get help; Setting up sales arrangements;

Documentation; Getting paid; Purchasing from

abroad; The singe European currency

25 Planning for Growth

Sustainability; Growth; Personal goals