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"Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale."
Patrick Quinn, PQ Media
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.
Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands
Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
"Lehu explores the long history of product placement , and discusses its potential in the future".
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Buchbeschreibung Hardcover. Zustand: Very Good. Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780749449407
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Buchbeschreibung Zustand: Very Good. illustrated edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP16510135
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Buchbeschreibung Zustand: Very Good. illustrated edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 5094618-6
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Buchbeschreibung Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749449407. Artikel-Nr. 7096426
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Buchbeschreibung Zustand: Fine. Englisch. Artikel-Nr. 5071823
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