The 50-Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies - Softcover

STROUD, Dick

 
9780749449391: The 50-Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies
Softcover
ISBN 10: 074944939X ISBN 13: 9780749449391
Verlag: Kogan Page, 2007

Inhaltsangabe

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group.

This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.

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Über die Autorin bzw. den Autor

Dick Stroud is the managing director of 20plus30, a marketing strategy consultancy that advises companies about the business implications of population ageing. He is a leading expert on using interactive channels to communicate with the over-50s market.

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Verlag
Kogan Page
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
074944939X
ISBN 13 
9780749449391
Einband
Taschenbuch
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Hardcover