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Start Up and Run Your Own Business: The Essential Guide to Planning Funding and Growing Your New Enterprise - Softcover
Inhaltsangabe
Setting up a business has never been more popular - there are currently over 22 million independently-owned businesses in Europe - but it can be a daunting prospect. The new edition of this authoritative guide covers all the latest developments in the world of self-employment and new business.
Fully revised and updated, Start Up and Run your Own Business includes expert advice on all the key topics which need to be considered: everything from defining your business and raising finance, to employment issues and managing for growth.
Neatly combining information on basic business practice with advice on business expansion, this practical guide is essential reading for anyone looking to establish themselves in business.
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Über die Autorin bzw. den Autor
Roderick Millar is an experienced writer on business practice and development. He is well placed to advise on small business issues as he has run his own company based in London for the past four years. He is the editor of several Kogan Page titles. Roderick Millar lives in London, UK.
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Introduction 1
Part One: Planning Your Business 5
1 Defining and Analysing Your Business 7
Business start-up experience in the UK 8; Profiling business start-up entrepreneurs 11; Using business support organizations 14; Defining your business 15; Analysing your business needs 18;
How others started 20; Your first SWOT analysis 23; Inherent weaknesses and threats 24; Facing up to entrepreneurship 26; Checklist 26
2 Researching Your Market and Business Environment 28
Different types of research 29; Research objectives 29; Carrying out desk research 32; Engaging in field research 33; Using your market research findings 37; Checklist 38
3 Developing Your Formal Business Plan 39
Kevin R Smith and Jonathan Reuvid
Writing the business plan 41; External weaknesses and threats 45; Taking advice 50; Checklist 51
Part Two: Funding the Start-up and Business Finance 53
4 Funding Alternatives 57
Kevin R Smith
Proprietors' or founder shareholders' capital 58; Term loans and overdrafts 58; Asset-based finance 60; Government schemes and grants 61; Formal and informal venture capital 62; Alternative capital structures 63
5 Raising Capital 68
Kevin R Smith
Taking professional advice 68; What the banks offer 69; Identifying external equity sources 71; First-round finance 72; Preparing for due diligence 73; Negotiation and closing 74
Part Three: Management Functions 75
6 Marketing 77
Market research 78; Segmentation and strategy 80; Image 82; Direct marketing 82; Advertising and PR 83; Damage limitation 86; The internet 87; Trade shows and exhibitions 88; Checklist 89
7 Sales and Customer Relations 91
Rejection, persistence and the small business factor 91; Building a strategy and the sales process 92; Motivating and rewarding the sales team 94; Customer service 95; Telesales and call centres 97; Checklist 100
8 Financial Controls and Management Accounting 101
Cash management 102; Cost analysis 106; Pricing and estimating 108; Budgeting and cash flow forecasts 110; Variance analysis and monthly accounts 113; Checklist 115
9 Bookkeeping and Administrative Systems 116
The basics 116; Single-entry bookkeeping 118; Double entry bookkeeping 120; Computerized accounts 123; Other administrative issues 123; Checklist 131
10 Taxation 132
Paul Waite
Tax planning 132; Income tax 133; National Insurance contributions 134; Corporation tax 137; Capital gains tax 137; Capital allowances 138; Relief for trading losses 140; Value added tax (VAT) 141; Tax planning for close company shareholders 142; Tax rates 146
11 Employment and Human Relations 152
Nathan Donaldson
Employment law 152; Additional employment regulations that apply according to number of employees 155; Discrimination law 155; Other issues involving employment or discrimination law 161; Recruiting staff 162; Contracts of employment 171; Termination of employment 173; Employee benefits and incentives 176; Human relations 180;
Checklist 182
12 Purchasing Guidelines 184
Civil law and the buying and selling of goods 185; Product selection 190; Purchasing professional
services 191; Purchasing practice 193; Checklist 194
13 Transportation 196
Contract delivery or own transport 196; Vehicle procurement strategies 198; Fleet management
services 199; Checklist 202
14 Website Marketing and E-commerce 203
Basic IT functions 203; Using e-mails proactively 204; Exploiting your website 205; Building your
website 208; Some examples 208; Checklist 212
15 Premises and Business Assets 214
Finding the right premises 214; Local authority issues, planning and business rates 219; Purchase, hire or lease? - The options for plant, machinery and vehicles 222; Insurance 225; Risk mitigation 226; Checklist 227
Part Four: Managing for Growth 229
16 Entering Export Markets 231
Market research 231; Sales development 233; Export logistics 237; Financing exports 239; Checklist 244
17 Financial and Management Issues 246
Financial problems 247; Process problems 252; Personnel problems 253; Checklist 255
18 Ownership Issues 256
Paul Waite
Organic growth versus growth by acquisition 257;
Exit and inheritance strategies 260; Checklist 266
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Start Up and Run Your Own Business: The Essential Guide to Planning Funding and Growing Your New Enterprise: The First Steps, Funding and Going for Growth
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Start Up and Run Your Own Business: The Essential Guide to Planning Funding and Growing Your New Enterprise: The First Steps, Funding and Going for Growth
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Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Start Up and Run Your Own Business: The Essential Guide to Planning Funding and Growing Your New Enterprise: The First Steps, Funding and Going for Growth This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780749448288
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