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Retailization: Brand Survival in the Age of Retailer Power - Hardcover

Thomassen, Lars; Lincoln, Keith; Aconis, Anthony

 
9780749446895: Retailization: Brand Survival in the Age of Retailer Power
Hardcover
ISBN 10: 0749446897 ISBN 13: 9780749446895
Verlag: Kogan Page Ltd, 2006

Inhaltsangabe

<div>Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.</div>

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Über die Autorinnen und Autoren

Lars Thomassen is a leading Danish advertising and communications director. Keith Lincoln has worked in international communications and branding for nearly thirty years with Gillette, Nike, and LEGO. Anthony Aconis has worked in advertising in New York and Scandinavia. He is the founder of Fireball, a marketing consulting firm.


Lars Thomassen is a leading Danish advertising and communications director.  Keith Lincoln has worked in international communications and branding for nearly thirty years with Gillette, Nike, and LEGO.  Anthony Aconis has worked in advertising in New York and Scandinavia.  He is the founder of Fireball, a marketing consulting firm.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0749446897
ISBN 13 
9780749446895
Einband
Gebundene Ausgabe
Anzahl der Seiten
221
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar