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Inhaltsangabe
"Explains accounting to the self-employed and small firms." - Observer
"The book is based on a highly visual and participative training event that brings the subject to life..." - Accountancy Age
The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process.
How to Understand Business Finance is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading.
As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.
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Über die Autorin bzw. den Autor
Bob Cinnamon is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.
Auszug. © Genehmigter Nachdruck. Alle Rechte vorbehalten.
1 So why do you want to know more about finance?
Learning; A tale of two languages
2 The business cycle
Setting up a company; The Moving Balance Sheet®; Creating value; Cash and profit; Setting up and running the business - the opening month; Profit and loss (P&L) account;
The balance sheet; Month 2 business cycle; Going to the bank; Doing the books
3 The books and double-entry bookkeeping
Reports; Double-entry bookkeeping; Taxation
4 Where do all the business functions fit in?
Sales; Marketing; Manufacturing; Supply chain management; Human
resources; IT, maintenance and engineering; Research and development; Finance
5 Financial planning - the budgets
Budgeting; Cash flow forecast;
Avoiding bankruptcy; how to generate cash
6 Measuring business performance: financial ratios
Size; P&L account (income statement)
analysis; Balance sheet analysis
7 How our investors see us - stock market ratios
What accounts do our investors want to see?; Shares
8 Valuing a company
Asset value; Multipliers; Market capitalisation; Balanced scorecard;
Cash flows
9 Shareholder value and economic profit
Earnings before interest, tax, depreciation and amortisation (EBITDA); Economic profit; Total shareholder return (TSR)
10 The hidden costs - depreciation and amortisation
Depreciation; Goodwill; Intangible
assets; Capitalising costs
11 What must we sell to make a profit?
Variable costs; Fixed costs; Break-even point
12 Tools for evaluating projects
Payback; Discounted cash flow (DCF);
Net present value (NPV); Internal rate of
return (IRR); Terminal values; Economic profit; Pitfalls; Other factors
13 Where is all our cash? Managing working capital
Stock (inventories); Debtors; Creditors; Write-offs; Cash flow implications of working capital
14 Next steps...
Training; Contact details
15 Glossary of financial terms
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