The Sustainable Enterprise: Profiting from Best Practice - Hardcover

Über die Autorinnen und Autoren

Chris Brown has wexperience in sales, marketing and strategic planning for a number of major manufacturing and retail organisations including Unilever, Kingfisher and Sainsbury's. He is a past director of the Institute of Sales Promotion and Chairperson of the Unilever Promotions Mangers Committee. He now runs a marketing and business strategy consultancy 'The Cornford Consultancy'. He welcomes feedback on The Sales Promotion Handbook' and other Promotional, Marketing and Category Management issues (Email: feedback@cornford.co.uk)

Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries.

Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 Kogan Page titles.