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Inhaltsangabe
This outstanding book charts the growth and achievement of dominance of one of the world's most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors.
Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented.
This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world's great industrial success stories.
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Über die Autorinnen und Autoren
Prof. Dr. Bernd Gottschalk is the President of the Organisation Internationale des Constructeures d'Automobiles (OICA). He is also President of the German Association of the Automotive Industry (VDA). Previously, he was a board memeber of Daimler-Benz AG.
Ralf Kalmbach is a managing partner of the Automotive Competence Centre of Roland Berger Strategy Consultants, one of Europe's leading management consulting firms. With more than 18 years of professional experience in consulting, he is the author of various automotive related books and studies.
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Part 1 Major challenges
1 The automotive industry sets the course for the global economy
Bernd Gottschalk
2 The automotive power play moves into its next round
Ralf Kalmbach
3 The globalization challenge - is the automotive industry raising the champions of tomorrow?
Thomas Sedran
4 The value chain challenge: networks, the strategy for success
Marcus Berret
5 The technology challenge: progress or pitfall?
Silvio Schindler
6 The market challenge: who will gain strategic control?
Jürgen Reers
7 The sales and after-sales challenge: capturing value along the car lifecycle
Max Blanchet and Jacques Rade
Part II Case studies
8 Partnership as a model for success
Franz Fehrenbach
9 Brand differentiation on the basis of platform and module strategies
Bernd Pischetsrieder
10 Visteon Corporation: transforming from OEM to supplier
Heinz Pfannschmidt
11 New impetus for General Motors in Europe
Carl-Peter Forster
12 How electronics is changing the automotive industry: from component suppliers to system partners
Peter Bauer
13 The next evolutionary step for the automotive industry is just around the corner: factors for sustainable success in the interplay of OEMs and suppliers
Siegfried Wolf
14 BlueTec: the path to the world's cleanest diesel
Thomas Weber
15 Bharat Forge: emerging players from emerging regions
Babasaheb N Kalyani
Conclusion
Ralf Kalmbach
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Mastering Automotive Challenges
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Gebundene Ausgabe. Zustand: Wie neu. 378 Seiten minimale Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 215663 Sprache: Englisch Gewicht in Gramm: 855. Artikel-Nr. 105333
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Mastering Automotive Challenges
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.88. Artikel-Nr. G0749445750I3N00
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