An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques: Planning & Using Research Tools & Techniqes (Market Research in Practice Series) - Softcover

Adams, Karen; Brace, Ian

 
9780749443771: An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques: Planning & Using Research Tools & Techniqes (Market Research in Practice Series)
Softcover
ISBN 10: 0749443774 ISBN 13: 9780749443771
Verlag: Kogan Page Ltd, 2006

Inhaltsangabe

This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research.

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Über die Autorinnen und Autoren

Karen Adams was Head of Professional Development for the Market Research Society, the professional body for individuals involved or interested in market, social and opinion research. She was responsible for the development of the MRS's suite of professional qualifications for researchers, and for establishing the MRS/City & Guilds Certificate in Market & Social Research in partnership with City & Guilds.

Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0749443774
ISBN 13 
9780749443771
Einband
Taschenbuch
Anzahl der Seiten
154
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

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