Verwandte Artikel zu Market Research in Practice: A Guide to the Basics
Inhaltsangabe
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible.
Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research.
The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct.
Contents include:
the role of market research
market research design
desk research
focus groups and in-depth interviews
sampling
questionnaire design
interviewing
self-completion questionnaires and e-surveys
data analysis
report findings
Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorinnen und Autoren
Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.
Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He is also a host on the B2B Insights Podcast in which he interviews experts on customer experience and branding.
Carol-Ann Morgan is a Director at B2B International and is in charge of research techniques. Before this she worked as a lecturer and social researcher at Salford University.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagKogan Page
- Erscheinungsdatum2004
- ISBN 10 0749441801
- ISBN 13 9780749441807
- EinbandTapa blanda
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten264
- Kontakt zum HerstellerNicht verfügbar
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für Market Research in Practice: A Guide to the Basics
Beispielbild für diese ISBN
Market Research in Practice: A Guide to the Basics
Verlag:
Kogan Page Business Books, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Gebraucht
Softcover
Anbieter: medimops, Berlin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M00749441801-V
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Market Research in Practice: A Guide to the Basics
Verlag:
Kogan Page Business Books, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Gebraucht
Softcover
Anbieter: medimops, Berlin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M00749441801-G
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Market Research in Practice: A Guide to the Basics
Verlag:
Kogan Page Ltd, United Kingdom, London, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003793621
Anzahl: 2 verfügbar
Foto des Verkäufers
Market Research in Practice: A Guide to the Basics
Anbieter: Modernes Antiquariat an der Kyll, Lissendorf, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Sehr gut. Auflage: New Ed. 264 Seiten kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 430063 Sprache: Englisch Gewicht in Gramm: 465 23,5 x 15,9 x 1,5 cm, Taschenbuch. Artikel-Nr. 154651
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Market Research in Practice: A Guide to the Basics
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780749441807
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Market Research in Practice: A Guide to the Basics
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Artikel-Nr. CHL2620701
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Market Research in Practice: A Guide to the Basics
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749441807. Artikel-Nr. 8724207
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Market Research in Practice : A Guide to the Basics
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. New Ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP75334694
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Market Research in Practice : A Guide to the Basics
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. New Ed. Ships from the UK. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP102261734
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Market Research in Practice: A Guide to the Basics (Market Research in Practice Series)
Verlag:
Kogan Page Business Books, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Gebraucht
Paperback
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.04. Artikel-Nr. G0749441801I3N00
Anzahl: 1 verfügbar