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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status - Softcover

Cheverton, Peter

 
9780749441692: Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Inhaltsangabe

<div>* New cases, several new chapters and significant updates on selecting new customers, key account plans and use of IT</div>

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Über die Autorin bzw. den Autor

Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.

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