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Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands - Hardcover

 
9780749441159: Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Hardcover
ISBN 10: 0749441151 ISBN 13: 9780749441159
Verlag: Kogan Page Ltd, 2004

Inhaltsangabe

<div>""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing</div>

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Über die Autorin bzw. den Autor

Nicholas Ind is an associate professor at Kristiania University College, Oslo and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is a former director of the Design Business Association (UK), a member of the advisory board of Corporate Reputation Review and of the editorial board of the Journal of Brand Management.

Nicholas Ind was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding, Living the Brand and Brand Together (all published by Kogan Page). He also co-edited Brands with a Conscience.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0749441151
ISBN 13 
9780749441159
Einband
Gebundene Ausgabe
Anzahl der Seiten
236
Herausgeber
Ind Nicholas
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar