Marketing: Essential Principles, New Realities - Softcover

Über die Autorinnen und Autoren

Jonathan Groucutt is a Senior Lecturer at the Business School, Oxford Brookes University, England. His personal research areas include complexity theory and its relationship to marketing, the history of marketing thought, and the strategic development of the global cruise-line industry. The co-author of several books, he has also written over 40 business articles.

Peter Leadley completed an indentured apprenticeship in general engineering and progressed in industry to become a Product Manager, before a change in career led him into academia, where he rose to the position of Senior Lecturer in Marketing at the University of Humberside. Although he took early retirement in 1997, he has continued to teach at various universities as a Visiting Lecturer.

Patrick Forsyth runs Touchstone Training & Consultancy based in the UK and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: How to Motivate People, Successful Time Management, How to Write Reports and Proposals, Tough Tactics for Tough Times, Effective Business Writing and The PowerPoint Detox (all published by Kogan Page). He writes regularly for a number of business journals and for Writing Magazine, and devises and writes training materials.