CRM Project Management: Building Realistic Expectations and Managing Risk - Softcover

GENTLE, Michael

 
9780749438982: CRM Project Management: Building Realistic Expectations and Managing Risk
Softcover
ISBN 10: 0749438983 ISBN 13: 9780749438982
Verlag: Kogan Page, 2002

Inhaltsangabe

Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.

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Über die Autorin bzw. den Autor

Michael Gentle is an international CRM consultant based in Paris. He has been managing CRM, sales and marketing projects since 1993, from strategy through to delivery, and has witnessed both multi-million-dollar failures and spectacular successes. Michael Gentle has extensive international experience across Europe, the United States, Canada and Asia Pacific, and has worked at major companies such as Apple Computer, GlaxoSmithKline, Cegetel, Worldcom International and the Bank of Tokyo. He has been a regular guest columnist in the computer press for the past 10 years, both in the United States (Computerworld, iSeries NEWS) and in France (01 Informatique). He has a degree in mechanical engineering, with further studies in aerospace and computer science.

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Verlag
Kogan Page
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0749438983
ISBN 13 
9780749438982
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
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Verantwortliche Person
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