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Inhaltsangabe
Negotiation is the act or process of bargaining to reach a mutually acceptable agreement or objective. Mastering effective negotiation is an essential business skill. It's about getting the best deal available, but at the same time maintaining good relationships.
This practical guide from negotiation expert David Oliver provides tips, tools and techniques for getting it right. He explores and advises on every aspect of the negotiation process, including:
tactics and counter-measures;
handling deadlock;
making concessions;
enhancing your authority;
getting the best deal.
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Über die Autorin bzw. den Autor
David Oliver MCIM is Managing Director of Insight Marketing Consultancy Ltd, based in Hampshire UK, and also associate director of the Marketing Guild. He has spoken to over 200,000 people worldwide, has written 8 books and runs seminars and in-house training around the world on negotiation, professional selling skills, practical marketing and leadership.
Contact +44 (0)870 7877404 davido@insight-marketing.com
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