Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work: A Practical Guide to Making Customer Relationship Marketing Work - Softcover

Stone, Merlin; Foss, Bryan

 
9780749436964: Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work: A Practical Guide to Making Customer Relationship Marketing Work
Softcover
ISBN 10: 0749436964 ISBN 13: 9780749436964
Verlag: Kogan Page Ltd, 2002

Inhaltsangabe

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.

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Über die Autorin bzw. den Autor

Bryan Foss is an independent non-executive director (NED), board level adviser, mentor and Visiting Professor. The majority of his work is in board governance and risk management (including operational, systems and data risks), also Business-to-Business marketing and sales, including international Key Account and partner management, SMB marketing and through-the-value-chain distribution management to employees and consumers. Bryan has a combination of commercial, regulatory, academic and professional roles, he is also an active board mentor for a very wide variety of organisations and individuals.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0749436964
ISBN 13 
9780749436964
Einband
Taschenbuch
Anzahl der Seiten
480
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland