Inside-Out Marketing: How to Create an Internal Marketing Strategy - Hardcover

Dunmore, Michael

 
9780749436636: Inside-Out Marketing: How to Create an Internal Marketing Strategy

Inhaltsangabe

* Includes up-to-date case studies and current research

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Über die Autorin bzw. den Autor

Michael Dunmore has worked in general management and marketing roles at director level in both the UK and North America. He has worked within the publishing and design-related sectors and more recently in the marketing of HR services. He is a member of the Marketing Society, the Chartered Institute of Marketing, the Professional Services Marketing Group and the Society of Middlesex University Achievers. He received the Marketor's Award from the Worshipful Company of Marketors in 2001. Michael welcomes receiving comments on this book and can be contacted at: mdunmore@lineone.net.

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