Risk Issues and Crisis Management: A Casebook of Best Practice (PR In Practice) - Softcover

Inhaltsangabe

Praise and Reviews

`Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.`

MARKETING BUSINESS, April 2003

In today's complex environment, organisations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong.

Written in a practical, lucid and easy to follow style. Risk Issues and Crisis Management shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption.

Defining issues management

Planning and implementing an issues management programme

The media in crisis situations

Planning for the unexpected

Crisis communications management

The book includes examples, case studies and models to show how complex issues and crises have been handled in practice, including both successful and unsuccessful campaigns, such as Brent Spar, the e-coli outbreak in Scotland, and the BSE crisis.

This fully updated second edition will make essential reading for management and communications specialists, all public relations specialists, and all students of public relations. Endorsed by the Institute of Public Relations, it is an excellent insight into this important area.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.