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Praise and Reviews
"If you`re in marketing and you don`t know the Tesco story, you`re using antiquated techniques and approaches. This is the future of marketing. Read it and profit."
Professor Don Schultz, Northwestern University, USA
"A host of exciting insights into one of the most important developments in marketing in two decades."
Simon Waugh, Group Marketing Director, Centrica
"Filled with insightful multidisciplinary examples and detailed data analysis . . . an absolute must read for anyone who has to connect with today`s consumer."
Bob Schmetterer, Chairman and CEO, Euro RSCG Worldwide
"Ten million shoppers can`t be wrong. Here you can find out why."
THE BOOKSELLER, July 2003
Tesco Clubcard is the world's most successful retail loyalty scheme.
Since 1995, Tesco has transformed its relationship with its customers. Today, it is not only the United Kingdom's number one retailer, but also the world's most successful Internet supermarket, one of Europe's fastest growing financial service companies and arguably one of the world's most successful exponents of Customer Relationship Management (CRM).
Scoring Points is the dramatic, previously untold story of how Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt.
The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed. They give a vivid insight into why Clubcard enjoys unparalleled success and the benefits for Tesco and more importantly its customers.
Scoring Points is one of the seminal marketing stories of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business.
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Buchbeschreibung Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780749435783
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Buchbeschreibung Zustand: VeryGood. Most items will be dispatched the same or the next working day. Artikel-Nr. wbs4510522898
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Buchbeschreibung Zustand: Good. Most items will be dispatched the same or the next working day. Minor shelf wear. Artikel-Nr. wbb0022426148
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Buchbeschreibung Paperback. Zustand: Very Good. Praise and Reviews "If you`re in marketing and you don`t know the Tesco story, you`re using antiquated techniques and approaches. This is the future of marketing. Read it and profit." Professor Don Schultz, Northwestern University, USA "A host of exciting insights into one of the most important developments in marketing in two decades." Simon Waugh, Group Marketing Director, Centrica "Filled with insightful multidisciplinary examples and detailed data analysis . . . an absolute must read for anyone who has to connect with today`s consumer." Bob Schmetterer, Chairman and CEO, Euro RSCG Worldwide "Ten million shoppers can`t be wrong. Here you can find out why." THE BOOKSELLER, July 2003 Tesco Clubcard is the world's most successful retail loyalty scheme. Since 1995, Tesco has transformed its relationship with its customers. Today, it is not only the United Kingdom's number one retailer, but also the world's most successful Internet supermarket, one of Europe's fastest growing financial service companies and arguably one of the world's most successful exponents of Customer Relationship Management (CRM). Scoring Points is the dramatic, previously untold story of how Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt. The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed. They give a vivid insight into why Clubcard enjoys unparalleled success and the benefits for Tesco and more importantly its customers. Scoring Points is one of the seminal marketing stories of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001267055
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Buchbeschreibung Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Jaquette abîmée. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Damaged dust jacket. Edition 2003. Ammareal gives back up to 15% of this book's net price to charity organizations. Artikel-Nr. C-310-963
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749435783. Artikel-Nr. 9424994
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Buchbeschreibung Zustand: Very Good. 2nd impression. Imitation cloth, dj, F/VG+. xii+276pp, 8pp colour plates, index, a fine copy in a near fine dustjacket that is slightly worn to the rear panel. A history of the Tesco loyalty scheme and the huge benefits which it gave the British supermarket chain. 700 grams. Artikel-Nr. 57384
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