Public Relations Strategy (PR In Practice) - Softcover

Oliver FCIPR PhD, Sandra M

 
9780749435417: Public Relations Strategy (PR In Practice)
Softcover
ISBN 10: 0749435410 ISBN 13: 9780749435417
Verlag: Kogan Page, 2001

Inhaltsangabe

This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, although aware of the tactical requirements of the profession (for example, media relations, trade shows, publicity events, external publication production, and so on), struggle with questions concerning overall management strategy. The book includes case studies from around the world.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Following a successful career in media and industrial/commercial public relations, Dr. Sandra M Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly Corporate Communications journal, a fellow of the Royal Society of Arts and chair of the International Public Relations Association.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Kogan Page
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0749435410
ISBN 13 
9780749435417
Einband
Tapa blanda
Auflage
1
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9788175543331: Public Relations Strategy

Vorgestellte Ausgabe

ISBN 10:  8175543337 ISBN 13:  9788175543331
Softcover