THE PUBLICAN'S HANDBOOK 4TH ED - Softcover

Reseña del editor

Running a pub is an increasingly complex business. The publican now needs to embrace a broad range of management responsibilities in the pursuit of competitive advantage. Now in its third edition, The Publican's Handbook provides, in a concise and accessible form, a complete management toolkit for both publicans and marketing and operations managers of the big chains to help them acquire the marketing, financial and management skills necessary to gain a competitive edge. The handbook gives guidance on everything from raising finance and managing staff, to long-term strategic planning and stock control. An essential guide for any modern publican and those in the pub markets.