Managing Activism: A Practical Guide for Dealing with Activists and Pressure Groups: A Guide for Dealing with Activists and Pressure Groups (Pr in Practice Series) - Softcover

DEEGAN, Denise

 
9780749434359: Managing Activism: A Practical Guide for Dealing with Activists and Pressure Groups: A Guide for Dealing with Activists and Pressure Groups (Pr in Practice Series)
Softcover
ISBN 10: 074943435X ISBN 13: 9780749434359
Verlag: Kogan Page, 2001

Inhaltsangabe

International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.

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Über die Autorin bzw. den Autor

Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.

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Verlag
Kogan Page
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
074943435X
ISBN 13 
9780749434359
Einband
Taschenbuch
Anzahl der Seiten
160
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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