For any business to stay competitive, innovation must exist everywhere in the organization: product development, positioning, reaching the market, branding, internal operations, and customer service. Innovation also needs to work at every level, from the shop floor to the executive suite. This guide to innovation discusses the tools of the trade, tips and ideas. There are action plans, activities, exercises, templates, worksheets and ideas that should be easy to implement.
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Michael Morgan is CEO of Herrmann International Asia, a company specialising in creativity and innovation in business, and has had over 15 years of experience in helping people and organisations in this area. He is the author of Creating Workforce Innovation and is an internationally acclaimed speaker and presenter.
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