Innovation - Softcover

Reseña del editor

The world of business is changing faster than ever before. More business are creating more products and services that cut across both physical and industry boundaries. Against this background of intensifying competition, companies need to be more creative - not only to stand out in the market, but simply to survive.

Innovation, then, is not a one-hit wonder, but a way of life. For today's companies to succeed, they need to be open to new opportunities, continually looking for new solutions and finding new ways forward.

This guide highlights the ways in which companies can foster innovation, from creating the right culture to recognising opportunities in for collaboration; from securing funds to tapping into special expertise or knowledge. Topics include:

Creating the right climate for innovation;

People, culture and teamworking;

Innovation in e-services;

Safeguarding intellectual property.

This guide is part of the Director's Guide series, published by the Institute of Directors, which gives UK directors clear, practical advice on key business issues, with real life case studies.

Biografía del autor

Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.