So, you've been given a conference to run. Whether it's part of your job or you are a complete novice, you will only get one chance to get it right. It is a 'live' event, which cannot be re-run. But don't panic. As with most organisational projects, there is a formula you can use and a sequence you can follow to minimise the risk of failure. This revised and updated edition of "How to Run A Successful Conference" shows you how. John G. Fisher gives clear and practical guidance on how to manage, in the right sequence, all those who contribute to the success of a conference, from the service providers to the speakers. He gives sound advice on everything you need to consider, such as: the objectives of your conference; building the budget; finding the right venue; when to bring in the professionals; event management and logistics; organising accommodation; food and drink; going abroad; and, using technology. You'll also find advice on how to assess the success of your event. If you've just been given the task of running a conference, don't even think about it until you've read this book.
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After taking a degree in languages at Oxford, John G Fisher started his business career in direct marketing and the insurance industry before establishing one of the country's leading performance improvement agencies. He specialisesin employee incentives, staff communication and conference/event planning. He is a regular columnist in the marketing press.
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