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Public Relations in Practice (Pr in Practice) - Softcover

Buch 3 von 18: PR In Practice

GREGORY, Anne

 
9780749433819: Public Relations in Practice (Pr in Practice)
Softcover
ISBN 10: 0749433817 ISBN 13: 9780749433819
Verlag: Kogan Page, 2003

Inhaltsangabe

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view.

International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including:
- Marketing communications
- Internal communication
- Financial public relations
- Government and local government relations
- Public relations for non-commercial organizations
- Business-to-business (B2B) public relations
- International communications
- Sponsorship
- Pressure groups
- Corporate social responsibility
- Public relations for the services sector

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Über die Autorin bzw. den Autor

Anne Gregory is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University. She is the consultant editor of Kogan Page's PR in Practice series, published in conjunction with the Chartered Institute of Public Relations (CIPR), and the author of Planning and Managing Public Relations Campaigns, also published in the series.

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About the Authors

Preface

Public Relations in Practice: The 21st-Century Landscape

Marketing Communications

Internal Communication

Financial Public Relations

Business-to-business Public Relations

Lobbying Westminster and Whitehall

Local Government Relations

Community Relations

Public Relations in the Voluntary Sector

Sponsorship

Communicating Corporate Responsibility

Services PR

Living in an NGO World

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Verlag
Kogan Page
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0749433817
ISBN 13 
9780749433819
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar