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Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth - Softcover

Forsyth, Patrick

 
9780749432638: Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth

Inhaltsangabe

Marketing is essential for the growth of any business. But business-generating activities cost money -- real money! -- paid out in advance with no guarantee that they will bring in results that will repay and exceed the money spent.

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Über die Autorin bzw. den Autor

Patrick Forsyth runs Touchstone Training & Consultancy based in the UK and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: How to Motivate People, Successful Time Management, How to Write Reports and Proposals, Tough Tactics for Tough Times, Effective Business Writing and The PowerPoint Detox (all published by Kogan Page). He writes regularly for a number of business journals and for Writing Magazine, and devises and writes training materials.

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