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[GBS] DRIVING CHANGE: How the Best Companies are Preparing for the 21st Century - Softcover

Wind, Jerry; Main, Jeremy

 
9780749430177: [GBS] DRIVING CHANGE: How the Best Companies are Preparing for the 21st Century

Inhaltsangabe

Provides a step-by-step framework for achieving the qualities the authors have defined as necessary for a successful company. The book examines each characteristic of a successful business in the future, both in history and then briefly in action, covering what went wrong and what went right. The book also stresses the need for and integrated and holistic approach and the importance of sound business management.

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